Our busy economy blesses and curses us with zero unemployment for qualified candidates. Everyone (good) has more work than they know what to do with and the challenge of finding the right team members has become the new key to delivering great solutions, in any field.

How then should you recruit in this kind of market, differently than a recession market where candidates find you? More than ever your brand, process, and effort will define success in hiring the best people.

There are three different ways you can improve the quality of candidates you attract and hire.

  1. Improve company brand & reputation
  2. Implement interviewing discipline, precise analysis, and speed of hiring
  3. Volume

COMPANY BRAND & REPUTATION

When the most talented people in your industry consider who they respect, do they think of you? Why or why not? Don’t let the “crowded market” excuse slip into your answer. As a leader you are responsible for elevating your firm above the competition.

There are a number of factors which influence the public reputation of a firm.

  • The depth of relationships maintained by the owners
  • The success with which the firm delivers excellent solutions
  • Quality of team and retention of that team
  • How collaborative or adversarial the company is in solving problems.(We notice a significant correlation between adversarial owners or management and systemic cultural problems, which lead to bad turnover.)

Your company’s brand will directly impact the quality of great candidates because they are discriminating. They care about working somewhere great. Rumor and reputation influences where people want to go. Therefore you must be mindful of how shortcuts can damage your ability to attract the best problem solvers.

IMPLEMENT INTERVIEWING DISCIPLINE, PRECISE ANALYSIS, AND SPEED OF HIRING

In this overheated economy your process should be a competitive advantage. How do you create this?

  • Outline and practice selling why your opportunity and firm are superior to competitors. If you are not willing to sell your job you will lose to those who are more confident.
  • Compress your process without compromising your analysis of the candidate. Don’t let time drift by in your process, act with urgency and discipline. All opportunities are perishable, including your opportunity to hire a great candidate. You are not entitled to their interest, no matter how good you are. Always know the next step, communicate that to the candidate, and DO IT.
  • Before the interview strategize with your hiring team on what questions each person will ask and what everyone should be listening for. Each position should have a thoughtful list of tailored questions you ask consistently. Don’t let chaos into your interview process. Know your process, your questions, and what you are looking for.
  • Track your interviewing team’s feedback on each candidate. Refine your process and questions based on the retrospective accuracy of those evaluations. “You can’t improve what you don’t measure.” – Peter Drucker
  • Assign people to focus more on observation than interaction, without seeming judgemental.
  • Set categorical KPI expectations in job descriptions, the interview process, onboarding, and ongoing reviews. The candidate should clearly understand how to self manage because they know how they will be evaluated. Underperforming candidates can be more easily coached if expectations are clear.

VOLUME

There is no replacement for attracting and interviewing a larger number of candidates. While it may be impossible to create a large list of qualified and interested candidates, you must hold yourself accountable for doing the activities which advertise your opportunity to relevant candidates. Don’t expect them to come to you.

  • Advertise on your website. It is remarkable how few positions we see posted on company websites. It’s free!
  • Embrace a philosophy of ‘always interviewing, sometimes hiring’. The timing may not be convenient but can you certify you be able to find the perfect person exactly when you need them?
  • Ensure your employees understand the positions you are looking to fill and ask them often if they have any referrals.
  • Hire Ambassador Search Group. We know who these people are, how to contact them, how to attract them, assess their motivations, and get them to the interview with you. This makes your job MUCH easier and frees you to work on operational issues. Recruiting is intensely time consuming.
Questions, answered

The short version.

How should a construction company recruit when unemployment is near zero?
Compete on brand, process, and volume instead of waiting for applicants. Qualified candidates already have more work than they know what to do with, so your reputation, interviewing discipline, hiring speed, and consistent effort to advertise your openings define whether you win the best people.
Why does company reputation matter so much in a tight labor market?
The best candidates are discriminating, and rumor and reputation influence where they want to go. A firm's reputation is shaped by the depth of the owners' relationships, how well it delivers excellent solutions, the quality and retention of its team, and whether it solves problems collaboratively or adversarially. Adversarial management correlates with systemic cultural problems and bad turnover.
How can hiring speed become a competitive advantage?
Compress your process without compromising your analysis of the candidate. All opportunities are perishable, including your opportunity to hire a great candidate, so always know the next step, communicate it to the candidate, and do it. You are not entitled to their interest, no matter how good your firm is.
What does interviewing discipline look like in practice?
Strategize before the interview on which questions each person will ask and what everyone should listen for, keep a consistent tailored question list for each position, and assign some people to focus more on observation than interaction. Then track your interviewing team's feedback on each candidate and refine the process based on how accurate those evaluations prove to be.
Is it worth posting open positions on our own website?
Yes, and remarkably few companies do it even though it is free. Pair it with a philosophy of always interviewing, sometimes hiring, and make sure your employees know which positions you are filling so they can offer referrals. Do not expect relevant candidates to come to you.