TJ Kastning

We have a couple bookshelves stuffed with excellent wisdom for employees (and me) to read. Most of what I’ve learned over the years comes from books. If you consider the life altering and improving value books have, it is incredible you can buy them so cheap. Inexpensive books are one of the wonders of modern capitalism. A few thousand dollars in books, and the requisite time to read them, can be worth millions or billions and make life much easier by learning from the mistakes of others.

 Our actual bookshelf.


  • Traction; Get A Grip On Your Business
  • The First 90 Days
  • What They Don’t Teach You at Harvard Business School
  • Built to Last
  • Antifragile
  • In Search of Excellence
  • Your Marketing Sucks
  • Strategy; Pure and Simple
  • Zombie Loyalists; Using Great Service to Create Rabid Fans
  • Remote; Office Not Required
  • Built To Sell
  • Jamming; the Art and Discipline of Business Creativity
  • Fooled by Randomness
  • The One Thing
  • Zero to One
  • The Intelligent Investor
  • The Practice of Management
  • Out of the Crisis
  • Business Leadership the Marine Corp Way
  • High Output Management
  • The Deming Management Method
  • The Great Game of Business
  • How not to be Wrong
  • How
  • The Hard Thing about Hard Things
  • Leave it Better than you Found it


  • The Fred Factor
  • Hiring for Attitude
  • Hiring Greatness
  • Job Interviewers
  • Hiring the Best
  • The Smart Interviewer
  • Who
  • Topgrading

Team leadership

  • Good to Great
  • Five Dysfunctions of a Team
  • The Art of Influencing Anyone
  • Dealing with Difficult People
  • How to be a Great Boss
  • Grit
  • Extreme Ownership
  • One Minute Mentoring
  • The Armed Forces Officer
  • Gaining Favor with God and Man

Negotiation & Sales

  • Go for No!
  • The Negotiation Book
  • You Can’t Teach a Kid to Ride a Bike at a Seminar
  • Pathways to Change
  • Negotiating for Dummies
  • Negotiation; readings, exercises, and cases
  • Bargaining for Advantage
  • Negotiating with Giants
  • Secrets of Power Negotiation
  • Million Dollar Consulting
  • American Negotiation Behavior
  • How to Negotiate Anything
  • Compelling Selling
  • The Greatest Salesman in the World Part 1 and Part 2
  • Thank You For Arguing
  • Start with No
  • How I Raised Myself from Failure to Success in Selling
  • Smart Calling
  • The Ultimate Sales Machine
  • SPIN Selling
  • Exceptional Selling
  • Persuasion Engineering
  • Never Split the Difference


  • Search & Placement
  • The Rich Recruiter
  • The Ideal Team Player
  • Recruiting 101
  • The Professional Recruiter’s Handbook
  • The Recruiter’s Almanac
  • Mastering the Art of Recruiting
  • Cold Calling Techniques
  • Headhunter Hiring Secrets
  • How to Become a Better Executive Recruiter
  • Billing Power
  • The Recruiter’s Adventure Book


  • Difficult Conversations
  • Public Speaking and Influencing Men in Business
  • Fierce Conversations
  • “I Can See You Naked” A Fearless Guide to Making Great Presentations
  • The Definitive Book of Body Language
  • How to Say It; for executives
  • Just Listen
  • Power Questions