Esprite, Camaraderie, Solidarity, and Respect
There is a lattice of invisible and critical cultural infrastructure at the best companies.
TJ Kastning
What do people want in a job?
You find someone with great skills. You make an offer. Then they say no. Or even worse, they say yes but quit six months later.
Why?
It is frustrating and costly. It slows down your projects.
Many leaders think the answer is just more money. Money matters. But it is not the whole story. We are matchmakers. We talk to candidates every day. We hear what they say when the boss is not in the room.
Top pros want more than a paycheck. They want a place where they belong. We have found that the best candidates look for four specific things.

1. Esprit
This is a fancy word for “spirit.” It is the feeling of pride in the air.
Builders want to be proud of what they do. They want to drive past a job site and say, “I built that.”
But pride does not happen in a vacuum. It comes from you.
A worker cannot feel “esprit” if they do not know the score. They need you to tell them when they win. Too many bosses only speak up when something goes wrong. That kills the spirit.
Good leaders act like a mirror. You need to reflect their wins back to them. When you tell a team member they did a good job, they stand a little taller. They feel like winners.
2. Camaraderie
You spend more time with your crew than you do with your family. You have to like them.
Camaraderie is about friendship. It is about enjoying the people you work with.
Good players want to play with other good players. They do not want to work with people who are lazy. They do not want to work for a boss who is mean.
If your team laughs together, they will work better together. If everyone is angry or silent, the good people will leave. They want a workplace that feels like a community, not a cage.
3. Solidarity
Camaraderie is about liking each other. Solidarity is about having each other’s backs.
Construction is hard. Sometimes it is dangerous. A candidate needs to know that the team is solid.
They want to know: “Are we in this together?”
If a mistake happens, does the team fix it together? Or do they point fingers?
Candidates want a leader who stands with them, not just over them. They want to know that if things get tough, the team will not crumble. They want loyalty.
4. Respect
Finally, let’s talk about money.
Yes, candidates want to pay their bills. But pay is about more than bills. It is about respect.
When you offer low pay, you send a message. You are telling the candidate, “I do not value your skill.”
When you pay well, you send a different message. You say, “I see how good you are. I respect your experience.”
You do not have to pay crazy amounts. But you must be fair. If you try to save a few dollars on a salary, you might lose a million-dollar producer.
The Bottom Line
Take a look at your open roles. Do not just post a job description. Look at your company through these four words.
- Esprit: Do you celebrate the wins?
- Camaraderie: Do people like working there?
- Solidarity: Does the team stick together?
- Respect: Does the pay prove you value them?
If you can build these four things, you will stop the revolving door. You will build a team that lasts.