Question: What should I say in my job description to attract people?
Answer: That question is not simple to answer.
Companies are ultimately reflections of their owners. You should consider what it is about your core values which influence your culture which influences your operations which influences the daily workflow, which influences how people are treated, and consequently, how they feel about working there. People want to be proud of their work and company.
People quit their managers, not jobs. So logically people are retained by their managers.
Quality of management is THE problem to solve in business.
The two pitfalls most job descriptions fall into is (1) an exhaustive list of abstract skills and (2) a list of non relational “perk” benefits. These are unimaginative and mostly unhelpful since they do not deal with how the job will improve someone’s life. Not to mention most jobs have fairly consistent ability requirements and anyone skilled in that arena will know if they are qualified. The rest can easily be screened out.
Think about who you are as an owner and leader and what kind of meaning that has for employees. Once you get all these things worked out in your work worldview it will be very easy to explain why someone should come work for you. Your vision for your contribution to their life will be clear and attractive.
About the author
TJ Kastning is the principal of Ambassador Search Group, a boutique recruiting agency passionate about finding excellent professionals for amazing construction companies.
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TJ can be reached at firstname.lastname@example.org.